Day 1/260 To Make $50k in 1 month

Am I crazy for trying to grow a business to $50,000 a month in revenue in 9 months?

In my spare time?

Maybe. But we are sending it anyway.

Thanks again for joining me.

But do you know what would be even cooler?

If you BUILT with me.

Let’s all build and learn together to grow cool stuff.

Here are the details of my plan.

My lovely co-captain (aka wife, aka Brook) and I will be working together.

She’s the visionary on this project (as you’ll see why).

I’ll be the one carrying out the plan.

What we are selling:

We decided to go the apparel route. I want to build this in a way that gives you NO EXCUSES not to be able to build something. Apparel accomplishes this. It’s saturated, but that’s no excuse (if you do it right).

Specifically, we will be selling hats to start. One-size fits all. Adjustable. Good margins.

What Niche?

Niche is key when starting a brand.

So we are targeting the fertility & cycle-conscious crowd.

We will dial in the exact messaging as the weeks go on.

We chose this because Brook has expertise in this area & it’s something that is already a part of our lives.

For you, choose a niche that you are excited about!

Now that you have an idea of the type of business we are building, let’s move on.

This week’s expenses:

The week just started, but this is what I’ve done:

I set up SOOO many accounts. All part of the fun. I’ll include a list under the resources section below.

The highest leverage activity you can do is get crystal clear on your brand.

Your vision.

Your values.

Your mission.

Your messaging.

Your positioning.

Your BRANDING.

This is the main business focus for this week.

I’m following Rob Bailey’s CCV Brand Book & Oren John’s “Brand Vibe” Youtube video as a guide (will link below).

Brook & I recorded our conversation of us going through part of this exercise.

This is the AI transcript of the conversation:

The meeting focused on developing a brand identity centered on hormones as a portal to self-empowerment. Key points included the importance of a consistent visual identity, such as a logo with varying elements to represent different phases. The brand's mission is to help individuals understand and appreciate their hormonal cycles, promoting self-awareness and accountability. The discussion covered the cyclical nature of hormones in both men and women, the impact of hormones on behavior, and the potential target audience, including those struggling with fertility or seeking body awareness. The tone for each phase of the brand was also discussed, emphasizing playful, creative, serious, and philosophical approaches.

You can view the full summary & transcript here: Brand Strategy Example

I’ll update next week once this is a bit further along so that you can see what we came up with.

My primary plan to grow this business quickly & cheaply is via organic social media.

When building a business, you don’t have time to mess around.

So I need to find viral videos in my niche that we can use as a framework for virality.

I’m following Ava’s (@personalbrandlaunch) framework for this (will include link below)

I’m using the Chrome Extension “Sort Feed” to sort the most popular reels of similar brands or creators.

Then I’m noting the hooks and format in a table.

You can see the videos & notes of everything I’ve found here: Social Media Research

The main resource we used for this week was Rob Bailey’s CCV Brand Book (link in resources).

This book goes through the brand’s high-level mission & values, as well as the details of the logo, colors, typography, etc.

No matter where you are in business, you NEED to establish your brand.

Use Rob’s Brand Book, or just have AI create you a list of 30 questions to dial in your branding.

I’m also interviewing a branding expert and will post what I learn in a few days.

Here is a link to Rob Bailey’s CCV Brand Book Signup

Content research by @personalbrandlaunch

Oren John's video about How To Create A Brand Vibe

Shopify for a website

Omnisend for Email Marketing

Optimonk for Email/SMS Capture Popups

Shopify Balance for a bank account

Shopify Payments for payment processing

Google Workspace is the email provider (we also purchased the domain through Google)

TikTok Account

TikTok Business Account

TikTok Shop Account

This week I’m having a discussion with a branding expert.

I’ll send an email on Thursday with the details of our conversation.

Otherwise, I’ll see you next Tuesday!

Ciao,

Captain Todd

From idea to starting this was about 2 weeks. So not a lot of time. But I’m already gaining some traction thanks to you!

If you think you’ll find value from this newsletter, then I’d appreicate if you could share it with somebody!

If you do, you’ll get 1st access to the community I’m starting soon.

Plus you get an extra 3 entries to win the 1% of revenue once I hit the goal.

Here’s your custom link to make sure you get credited: