Quick Action
It’s easy to get stuck in the weeds when starting a business. So one of my main goals is to take quick action.
In total, I spent maybe 3-4 hours this week working on this. So not a ton.
But we should have product ordered by the end of the week.
Don’t overthink it.
More details below!
Table of Contents
Metrics For Month 1, Week 1
Revenue: | $0 |
Expenses: | $81 |
Net Profit: | -$81 |
Orders: | 0 |
Email Subscribers: | 0 |
Instagram Followers: | 0 |
Instagram Impressions: | 0 |
TikTok Followers: | 0 |
TikTok Impressions: | 0 |
Expenses:
LLC setup: $59
Shopify Trial: $1
Google Workspace: $9
Domain registration: $12
Weekly Activities
LLC/EIN Setup
Buy Domain Name (Google)
Set up Email Provider (Google Workspace)
Sign up for Shopify $1/month trial for 6 months (Sign Up Here)
Shopify Payments for credit card processing
Shopify Balance for business bank account
Omnisend for email marketing (Sign Up Here - free to start)
Optimonk for email/sms popup & email capture (Sign Up Here - free up to 10,000 website visitors)
Viral content research
Vision Planning
Branding & Vibe
Lessons Learned
When you have kids and other things to do in the week, it’s hard to work on a business.
Oftentimes, I find myself wanting to work more than I’m able to.
But instead of using that lack of time as an excuse to move slowly, I’ve learned to prioritize the biggest needle movers.
This week, we got a basic brand guide built out, some basic ideas, and designs.
We got those sent over yesterday.
1 week in, and we are about to order the product.
It doesn’t need to be perfect.
Just go.
This is the link so you can see what our moodboard looked like that we sent to the people that we are going to order the product through:
Growth Map
I wanted to outline the map of what my next few steps are.
Brand Concept
This brand is targeting the female cycle (to put it simply).
In that cycle, there are 4 phases.
We will create a distinct vibe/brand feel for each of the four phases.
Then sell 4 different hats to align with each phase.
This will play into the type of content we post.
Rotating through the 4 different vibes.
Here’s the Pinterest board for the brand vibe if you want to see how we are organizing it:
Next Steps
The roadmap may shift as we move forward, but this is the rough plan:
Get phase 1 hats ordered.
Focus on getting and posting content on Instagram & TikTok
Build a waitlist on our website.
Get preorders
Reinvest in phases 2-4 hats.
Continue to create and post content
Official Launch
TikTok Shop for sales
Provide TikTok creators with products to post on TikTok Shop
Reinvest into meta/TikTok ads.
Notes & Resources
Ciao
That’s all for this week.
I’ll send another post out later this week talking about the importance of SYSTEMS in your business.
I was able to speak with a systems/automation expert to help you save time, save money & make faster progress on your goals.
Ciao,
Captain Todd
P.S.
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