Many people assume that systems and automation are designed to save time.
But that’s only part of the story.
Kennedy Rosaschi is an expert in setting up systems and automations for businesses.
Systems that save time, sure.
But more importantly, give business owners the capacity to multiply their profits.
Here’s an example of how she helped a mechanic DOUBLE his business, almost overnight:
Once upon a time, there was a mechanic.
The typical mechanic who keeps track of everything in their head (we all do this, I think).
This business was tracking expenses in a jumbled drawer full of receipts.
And because it wasn’t organized, they had to eat a lot of the costs associated with their service. They couldn’t pass these costs on to the customer because there wasn’t a way to attribute the cost to the customer.
Plus, they could only keep track of so many customers at once, so it limited how many they could service at a time.
Fast forward a couple of days, and Kennedy was able to implement a couple of simple systems.
These systems and AI tools did 2 things:
increased profit per customer
DOUBLED the number of customers they could service at a time.
Boom, business doubled overnight.
That’s the power of systems.
How To Apply Systems To Your Own Business
Figuring out what you need to automate and how to keep track of everything can be overwhelming.
Here are some ways to determine what you need to do.
Clarity
Get clarity on the current tools you’re using and their purpose.
Do you need them at all?
Are you automating a task that isn’t even necessary?
Can you consolidate tools?
It’s easy to add and accumulate tools and tasks overtime.
Audit your current processes to trim down.
Repetition
What tasks do you do every day, week, month or quarter?
Can you implement something that automates or simplifies these tasks?
Whether it’s running reports, printing shipping labels, responding to frequently asked questions or concerns, financial tracking, etc.
Identify what you do frequently, and see if you can make it better.
Customer Journey Mapping
Kennedy breaks down the customer journey into 5 parts
Awareness
Interest
Purchase
Fulfilment
Retention
For each step, ask these questions:
What’s happening manually?
Where do I spend the most time?
Which steps feel repetitive?
Then figure out the highest leverage activities that you can automate.
Awareness
Social Media Post Scheduling
ManyChat for social media posts
Lead magnet delivery
Interest
Automated email welcome series
Website email capture popups
AI Chatbot or FAQ
Purchase
Multiple purchase options
Confirmation/Next steps email or SMS
Order syncing/tracking
Fulfilment
Sync info across team members
Shipping label systems
Inventory management
Retention
Review follow-ups
Loyalty program setup
Re-order reminders or feedback gathering
Why Is This A Secret Killer?
Is not having systems really killing your business?
At first, maybe not.
But without organization, systems, and automation, you’re going to lose a lot of valuable time.
Time that can be spent on needle-moving activities.
If you can start automating the 80% tasks that generate 20% of the progress, you can start spending more time on the 20% of things that actually grow your business.
Time is valuable.
Therefore, systems are valuable.
Resources
Being in your business makes it hard to identify ways you can systematize.
Or maybe you simply don’t know how.
That’s why Kennedy helps business owners get this setup.
If you want to connect with Kennedy, you can visit her site here:
You can check out our full conversation and the full summary here:
Keep on building!
Captain Todd
P.S. If you haven’t heard, Alex Hormozi is launching his next book, $100M Money Models.
There will be a live event this Saturday, August 16th @ 10am MST.
Lots of special bonuses and gifts for people who attend live.
If you’re interested: