Welcome to the first issues of Pirate Hooked.
I won’t waste much time, but I wanted to ask a favor.
If you have any feedback, I’d love to hear from you.
Just reply if you have anything 🤘
HOOK:
Type: Curiosity Hook
Example: We changed one thing…then BOOM
Why it works: People want to know what happened. What changed? They get…curious.
Tactic:
Each email needs 1 primary focus.
Instead of listing all the great features, pick ONE.
Talk about that and nothing else.
Strategy: Liquid Death
Liquid Death sells water… or do they?
Most of the emails from Liquid Death are selling other stuff (aka not water).
The list includes:
Mini Fridges
Ping-Pong Paddles
Track Suits
Hoodies
Doormats
Why Is a water company selling so many random things?
Because they never sold water. They sell belonging.
Belonging to a tribe.
They sell a way to show your personality, be unique, and be yourself.
They double down on this by giving an opportunity for people to immerse themselves in the brand.
With each random product, they deepen the loyalty of their fans.
Lessons:
Focus on creating a brand that people want to be a part of. That they want to belong to.
This opens the door for unique offerings.
Offers that deepen the brand-to-customer relationship.
Liquid Death Doormat
Idea:
Ask subscribers to create a subject line for you.
My theory is this will increase the response rate (improve the deliverability of emails).
It will also encourage engagement.
AND introduce a friendly competition that gets people eager to see if their subject line won.
You could even offer an incentive for the winner.
Finally, you get a flood of ideas and a better chance of finding a great subject line.
Example:
Here’s an example of a Liquid Death Email.
What they did well: It’s on brand, something Liquid Death always nails.
What they could improve: There is no button. Add a button for people to buy without scrolling.
That’s it for today.
See you next time!
Todd
P.S. reply with any feedback you have.