Branding That Creates Success

What is “branding”?

Is it a logo?

Colors?

“Vibe”?

Those are all part of it.

But those are only important if you do this 1 thing well.

This week I sat down with Dominic Jordon.

He helps businesses dial in their branding so that they stand out & make a difference.

I’d highly suggest checking out what he has to offer here: Slevin Studio

You can also follow his newsletter, Studio Talk.

Studio Talk is a newsletter that helps business owners create strategic content to help businesses boost awareness and hit their marketing goals.

In our discussion, there was 1 thing that stuck out.

Branding is about your position in the market.

But what does that even mean?

Simply put, it’s how you are perceived by your target customer.

If you don’t have the clarity on who you serve, you’ll never be able to speak to them in a way that resonates emotionally.

And emotional connection is what attracts people to your brand.

So if there is 1 thing that you can focus on, it would be to gain clarity on how you’ll position yourself in the market.

These are the steps that I would take to clarify your positioning

Select A Niche

We’ve all heard this before. But that’s because it’s important.

Most brands fail because they try and sell something to everyone.

By selecting a product that only appeals to a small number of people, it attracts more of those people.

For this brand, we selected the niche: Female Cycles.

Research

Now that you’ve selected a niche, you need to research in that niche to figure out what they actually care about.

Research reddit threads, comment sections, facebook groups, google trends, etc.

Compile everything into a document.

Then upload into AI to find the most common themes, words, phrases, complaints and desires.

This gives you a head start of what goes viral, what people resonate with and what people are thinking about.

Clarify

Now you can start to gain clarity on your positioning and messaging.

With your niche selected & your research completed, you can start to craft a mission statement, company values & a message that deeply resonates with your audience.

Get CRYSTAL clear on this. It’ll take time. It’ll take work. But it’s worth it.

When the correct message hits. It hits. But until then, you’ll be fighting an uphill battle.

Make sure you build in story, emotion, & transformation.

In this newsletter, I did my best to distil the main message of our conversation down.

But we talked a lot more about branding & walked through the most important things to do (as well as the mistakes to avoid).

You can listen to the full interview here: Full Interview

You can read the transcript or AI summary here: View Summary

On Tuesday, I’ll send out the update for the first full week.

We are making quick progress and I’m excited to share.

Remember to sign up for Dominic’s newsletter by clicking here.

See ya,

Captain Todd

P.S. If you want to see everything I’m doing, in real time, I’m tracking all of my ideas, activities & strategies in this Notion Doc. Click Here To View.